BrainBit.kids Privacy Policy

This Privacy Policy explains how BrainBit Inc. (“BrainBit”, “we”, “us”, or “our”) collects, uses and protects information when you use BrainBit.kids including our website, mobile/desktop applications, and services that connect with BrainBit hardware for children (such as the BrainBit Headband, MINDO, Flex4, Baseball Cap, Headphones and Callibri sensors). 

By using BrainBit.kids, you agree to the collection and use of information in accordance with this Privacy Policy.

Important: BrainBit.kids and all BrainBit devices are non-medical products. They are not intended to diagnose, treat, cure or prevent any disease or medical condition.

Who We Are

BrainBit.kids is operated by:

BrainBit Inc.
30211 Avenida de las Banderas, Suite 200 – #2002
Rancho Santa Margarita, CA 92688, USA.

If you have questions about this Policy or our data practices, you can contact us at:

Email: info@brainbit.com support@brainbit.com

Scope of This Privacy Policy

This Privacy Policy applies when you:

  • Visit the BrainBit.kids website
  • Use the BrainBit.kids app (including parent / professional dashboards)
  • Connect BrainBit.kids to BrainBit hardware used with children
  • Communicate with us about BrainBit.kids (for example, via email or support forms)

It does not apply to unrelated third-party websites, apps, or services, even if we link to them.

Who Uses BrainBit.kids

BrainBit.kids is designed for children but is operated and managed by adults:

  • Parents or legal guardians who create accounts and manage child profiles
  • Children who use the games and devices under adult supervision
  • Professionals (therapists, clinics, schools, coaches) who work with multiple children

Only adults (typically 18+) may create an account, purchase hardware or enter into a contract with us. Children access BrainBit.kids under that adult’s account.

Information We Collect

The information we collect depends on how you use BrainBit.kids.

Information You Provide

From parents / adult users

  • Name, email address, password or login credentials
  • Contact details (such as organization, job title, phone – for professionals)
  • Purchase information (selected device bundle, subscription plan, billing address)
  • Messages you send us (support requests, feedback)

From child profiles (entered by adults)

  • Child nickname or first name (we recommend nicknames)
  • Age or age range
  • Optional details such as gender or class/grade if you choose to provide them

We do not require a child’s full legal name to use BrainBit.kids.

Device & Technical Information

When you visit our site or use the app, we may automatically collect:

  • IP address, browser type, device type and operating system
  • Unique device identifiers, app version, language and region
  • Log data such as pages viewed, features used, and timestamps
  • Crash reports and diagnostic information

Brain & Training Data

When your child uses BrainBit.kids with our devices, we collect data needed for training and feedback, such as:

  • EEG / EMG-derived values used for training (for example, Theta/Beta ratio, Alpha-based indices, EMG tension levels).
    In most cases, training and dashboards work with processed indicators, not continuous raw EEG waveforms.
  • Session information: date and time, duration, selected game or protocol, device type
  • Game performance: points, scores, levels, rewards, time spent in the “focus zone” or “relaxation zone”
  • Engagement metrics: sessions per week, streaks, usage patterns

For professional accounts, we may provide more detailed analytics and exports based on the same underlying data.

Cookies and Similar Technologies

We use cookies and similar technologies on the BrainBit.kids website and app to:

  • Keep you logged in and remember preferences
  • Measure usage of pages and features (analytics)
  • Improve stability, performance and user experience

You can manage cookies in your browser or device settings. Some cookies are necessary for the site or app to function and cannot be fully disabled without affecting features.

How We Use Your Information

We use the information we collect for the following purposes:

To Provide the Service

  • Create and manage accounts and child profiles
  • Run training sessions and games
  • Connect to and control BrainBit devices
  • Show session history and progress dashboards

To Personalize and Improve Training

  • Adjust game difficulty and rewards to the child’s age and performance
  • Recommend training frequency, protocols or game types
  • Analyze aggregated or anonymised data to improve our games and algorithms

To Communicate With You

  • Send onboarding information and guidance on using BrainBit.kids
  • Answer your questions and provide customer support
  • Send service-related notices (e.g., changes to terms, important updates)
  • With your consent, send optional news or educational content

You can opt out of non-essential marketing emails at any time.

For Security and Compliance

  • Protect our systems, accounts and data from misuse or unauthorized access
  • Detect and prevent fraud, abuse or technical issues
  • Comply with legal obligations and enforce our Terms of Service

We do not use EEG/EMG data or child profile data for behavioural advertising.

Legal Bases (EEA/UK Users)

If you are located in the European Economic Area (EEA), the United Kingdom or similar jurisdictions, we rely on the following legal bases for processing your personal data:

  • Performance of a contract – when processing is needed to provide BrainBit.kids (for example, to create your account, run sessions and store progress).
  • Legitimate interests – to improve the service, maintain security, and operate our business, as long as these interests are not overridden by your rights and interests.
  • Consent – for certain activities where consent is required by law, such as some cookie uses or marketing communications, and for collecting data about children where parental consent is needed.

You can withdraw your consent at any time without affecting processing that has already happened.

Children’s Privacy and Parental Rights

How Children Use BrainBit.kids

BrainBit.kids is intended for use by children under the supervision of an adult. Children do not create their own accounts; they use:

  • a parent/guardian account, or
  • an account managed by a professional or educational organisation.

We advise parents and guardians to supervise children during hardware setup and training sessions.

Data We Collect About Children

For each child profile, we may process:

  • Basic profile information (nickname, age/age range, optional gender or group)
  • Training and game data (session dates, scores, focus metrics)
  • EEG/EMG-derived indicators used to provide feedback and track progress

We aim to minimize identifying information about children and encourage the use of nicknames.

Parental Consent

Where required by law (e.g., COPPA in the US, GDPR-K in the EU), we rely on the parent’s or legal guardian’s consent:

  • to create a child profile,
  • to collect training data relating to that child, and
  • to store and process that information for the purposes described in this Policy.

If we learn that we have collected personal information from a child without the consent of a parent or legal guardian where such consent is required, we will delete that information as soon as reasonably possible.

Rights of Parents and Guardians

As a parent or legal guardian, you may:

  • Access the personal information we hold about your child
  • Request correction of inaccurate or incomplete data
  • Request deletion of your child’s personal data
  • Withdraw your consent to further processing of your child’s personal data

To exercise these rights, please contact us at support@brainbit.com and clearly state that your request concerns BrainBit.kids and a child account.

How We Share Information

We do not sell personal information (including children’s data).

We may share information only in the limited circumstances below:

Service Providers

We work with trusted third-party service providers who help us:

  • Host our infrastructure and databases
  • Deliver emails and notifications
  • Process payments
  • Provide analytics, diagnostics and customer support tools

These providers only process data on our behalf, under contract, and are required to protect it and use it only for our specified purposes.

Professional Organisations

If your BrainBit.kids use is arranged through a neurofeedback practice, therapist, school or other professional organisation:

  • That organisation may have access to child profiles, session history and progress reports via a professional dashboard.
  • The organisation is responsible for its own use of that data and its own compliance with applicable laws.

If you have questions about how a specific organisation uses your or your child’s data, please contact them directly as well as contacting us.

Legal Requirements and Safety

We may disclose information if we believe in good faith that this is reasonably necessary to:

  • Comply with a law, regulation or legal request
  • Protect the rights, property or safety of BrainBit, our users or others
  • Detect, prevent or address fraud, security or technical issues

Business Transfers

If BrainBit is involved in a merger, acquisition, asset sale or similar transaction, your information may be transferred as part of that transaction, subject to continued protection consistent with this Policy.

International Transfers

BrainBit Inc. is based in the United States and uses service providers and infrastructure that may be located in other countries. As a result, your data may be transferred to and processed in countries that may have different data protection laws than your country.

When required by law, we implement appropriate safeguards (such as Standard Contractual Clauses) to protect personal data transferred from the EEA/UK or similar regions.

Data Retention

We keep personal data only for as long as is reasonably necessary to:

  • Provide BrainBit.kids and related services
  • Comply with legal and regulatory obligations
  • Resolve disputes and enforce our agreements

In general:

  • Account and billing information is kept while your account is active and for a limited time afterward, as required for accounting or legal purposes.
  • Training and game data is kept while your account remains active. Afterward, we may anonymise or aggregate such data so it no longer identifies you or your child.
  • Support messages are retained for a reasonable period to manage our relationship with you and improve service.

You may request deletion of your account (and associated child data) by contacting support@brainbit.com. We will comply unless we are legally required or permitted to retain certain information.

Security

We use commercially reasonable technical and organisational measures to protect personal data, such as:

  • Encryption of data in transit (HTTPS)
  • Authentication and access controls for internal systems
  • Regular monitoring and maintenance of servers and software
  • Limiting access to personal data to authorised personnel with a need to know

However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

Third-Party Links and Services

BrainBit.kids may contain links to third-party websites or services (for example, payment providers, clinics, educational sites). We are not responsible for the privacy practices of those third parties.

We encourage you to review the privacy policies of any third-party services you use.

Your Rights and Choices

Depending on your location, you may have rights in relation to your personal data, including:

  • The right to access the personal data we hold about you
  • The right to correct inaccurate or incomplete data
  • The right to request deletion of your data
  • The right to restrict or object to certain processing
  • The right to data portability (to receive your data in a structured format)
  • The right to withdraw consent where processing is based on consent

EEA/UK residents also have the right to lodge a complaint with a data protection authority in their country.

To exercise any of these rights, please contact us at support@brainbit.com with “BrainBit.kids - Privacy Request” in the subject line.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

  • Post the updated Policy on the BrainBit.kids website or app, and
  • Update the “Last updated” date at the top of this page.

If required by law, we will also provide additional notice or seek your consent to significant changes.

Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or our data practices for BrainBit.kids, please contact us:

By email:

  • support@brainbit.com
  • info@brainbit.com

By mail:
BrainBit Inc.
30211 Avenida de las Banderas, Suite 200 – #2002
Rancho Santa Margarita, CA 92688, USA